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Posts Tagged ‘Creativity’

Deciding on the Direction for your Company

Thursday, August 6th, 2009 by Brad

Companies that remain static and don’t evolve will eventually lose their profit margins and sink into oblivion. At Setpoint, as we try and adapt to the changing landscape I have noticed several things in dealing with deciding our company’s direction.

First, change is hard. It is much easier to continue doing what has been done in the past, even if it is not getting the results it used to, and rarely have I seen an idea that just works right out of the gate.

You can’t do everything, and if you try to, it will result in spreading your resources (money, time, people) so thin that you cannot be successful at anything. One of the hardest things is, deciding what not to do. It is difficult because you tend think that you are potentially leaving money on the table, and you may be – but you are doing it to pursue a better idea with more potential.

We have found that some feel more passionately about an idea than others, so we have developed a rule that is simply “whoever has passion about an idea gets less than 50% of the vote”. This helps us make more objective decisions. Key message is, don’t be so in love with a strategy or idea that you can’t dispose of it when all the facts point that way.

You never have perfect information before a decision needs to be made. As a result, assumptions are made in order to make progress. The problem is, unless those assumptions are tracked and noted they tend to become facts over time, and often those assumptions are wrong. You have to revisit assumptions to validate, modify, or eliminate them to reflect new information you now have. Not doing so can lead to less than desirable outcomes.

At Setpoint we try and follow the philosophy of “fail faster”. In other words, if something is not going to work the sooner you identify it the cheaper it is for the company in terms of money, time, and people. Most ideas can be validated or eliminated without much cost or time if the key issues have been correctly identified. The few key remaining ideas can then claim your valuable resources.

The shorter iteration cycles the better; the clearer the objectives, the easier it will be to identify the key issues that need to be proved out in order to validate the direction.

These are some of the techniques we are using at Setpoint to decide our companies direction.

This process is an ongoing part of a healthy company’s life. So get on with it.

The CAD System is Evil and the White Board is Your Friend

Thursday, June 11th, 2009 by Setpoint

Engineers are typically detail oriented, introverted problem solvers that techno-babble about the latest advances and can’t imagine how the previous generation accomplished anything without the modern tools that are available today.  So, what does this mean?  If we start with introverted…sometimes I’m certain that our virtual world that has been brought to fruition by engineers is just a selfish result because we really didn’t want to actually talk to each other in the first place.  How about latest advances, we spend significant time and effort learning, trouble shooting and maintaining the latest software tools.  Remember, engineers are problem solvers, given enough time and money we can make anything work.  I’m going to rant for a moment: how often do we end up with an annual software upgrade that requires nearly double the hardware capability that was fine for the previous release along with significant install, debug and training for no real ‘core’ improvements, just new look and feel.  Done ranting and back to latest advances, we spend significant effort on the latest CAD tools.

What does this add up to?  It is all too easy when starting the design process to work on our own with the latest software tools.  Generally goes something like this: there is a preliminary design review in two weeks, who has time for daily internal reviews not to mention the customer is expecting to see a beautifully shaded and textured virtual model…I just have to get this done.  There are a few things inherently wrong with CAD on the front end of the design process. 

  • Drives towards details rather than system thinking.  Rather than a generic ‘schematic’ component we model the actual component and it escalates from there to the fits, clearances, parametric mates etc.  It’s all too easy to get caught up in a correct or perfect model of a potentially flawed concept.  Think of this as the proverbial forest for the trees problem.
  • Far too slow and rigid for preliminary system thinking…a faster more flexible tool is required.
  • This is probably the most significant detriment: minimal team synergy.  Not only is it difficult to engage a team with only one person ‘driving’ but the ‘bandwidth’ of team resources is potentially limited to CAD jockeys.

 

How do we combat this at Setpoint?

  • Egos are checked at the door, there is no room for ‘not invented here’.
  • The old saying that there is no such thing as a bad idea…wrong.  Get over it, it’s part of the process and we’ve all had them, the public humiliation doesn’t last long and the bad idea may spawn a great idea.
  • Whiteboards are always available.  Impromptu white board discussions don’t happen when conference or war room pre-scheduling is required.    Table tops also make great whiteboard surfaces.
  • Typically no chairs in white board areas.  People are more engaged when on their feet, helps reinforce a sense of urgency and meetings rarely drag on.
  • Digital photos of whiteboards for a quick and simple archive.
  • Multi-discipline group involvement.  Rather than a review it’s a process that many participate in because anyone can operate a whiteboard marker.

 

Don’t misunderstand me, CAD is a valuable tool in design; however, it’s not always the best tool.

The Setpoint Superteam

Thursday, April 2nd, 2009 by Mark

How many companies are there where the employees don’t consider themselves as simply “employees,” but view their role as “Teammate?” Sound funny? Recently, I sent out a company wide query to determine what “SuperTeam” means. Some of the responses might interest you:

  • “Group of knowledgeable individuals that meet together to brainstorm and solve problems. Superteam concept allows Setpoint to avoid repeating past mistakes and offers a diverse perspective on solutions.”
  • “. . . it pushes the design to be imagined/created up front before you start actually designing because the designers are all working together to try to work out the kinks and problems that you can find. The benefit that I see is that you are able to learn from each other because each individual brings a unique set of experiences to the table, so as the designers do more together they have more opportunities to see how to fix something because they are collectively looking at it.”
  • “I think the “super team” in this case mostly refers to the size. Examples would be “super volcano” or “Super Carrier”. That being stated, I truly believe that the sum of each individuals’ contribution to any endeavor, if every idea is at least heard, has the greater potential to be superior at completion, than if each individual were separate, even in their field of expertise. This seems to be the case over and over again.”
  • “The Superteam concept takes advantage of all team members’ knowledge, experience, and background without the constant overhead of having them assigned to the project for the whole time. The theory is that everyone’s eyes on a project will produce a product faster, cheaper, and with fewer mistakes.  Why not let everyone do their area of expertise only on each project, instead of each of us trying to do it all?” In other words, let Steve be the technical guru, and Roger could manage the administrative, schedule, budget and customer communications.  This would (and has) allowed Steve to forego all the administrative duties and have more time to spend developing concepts and designs with the team(s), and Roger would spend less time doing engineering tasks and focus on project management. In essence, what we have in a super team environment is a Project Engineer/Architect (Steve), and a Project Manager (Roger), with each able to focus on their expertise.”

 

So what does Superteam mean to me? Simply this: Using our collective knowledge to solve any problem.  I believe our design team at Setpoint has broken the stereotypical mold commonly used to solve design related problems.  One example is the office space we created that has unofficially been dubbed our “War Room.” It’s an array of white boards and markers, this is where we take our designs by storm. We break away from our confined world of 3D CAD and step in front of an expanse of white boards that allow instant creativity to roam rapidly in a visual and interactive way.  There is something energizing about gathering creative minds around a whiteboard and thinking on your feet, it’s proven to be a powerful and simple way to solve problems as a team.

One day as we were standing at the white boards sketching we thought, “Wouldn’t it be cool if we had a projector to throw some images onto this board? Then we could sketch right on the part.”  The best part of this story is that we didn’t just let this idea fall through the cracks, we made it a reality. We don’t have the red tape other companies have in implementing new and innovative ideas, another benefit of a small company. On another day, we invited all the assembly technicians into the war room and fed them lunch while we reviewed a concept of a machine that was something we had never done before. We wanted their input to find the hidden dangers lurking in our design concept before we proposed it to a customer, and their input brought some common sense to our table of wild ideas.

It’s this mentality of “Let’s bring in the assembly crew to get their input on this sub-frame” or “Let’s bring in one of our customers’ machine operators to look at how this machine actuates” that brings unity to the Superteam.

Synergy: (from the Greek syn-ergos meaning working together) is the term used to describe a situation where different entities cooperate advantageously for a final outcome. Simply defined, it means that the whole is greater than the sum of its parts. The essence of synergy is to value differences.

  • A dynamic state in which combined action is favored over the sum of individual component actions.
  • Behavior of whole systems unpredicted by the behavior of their parts taken separately. More accurately known as emergent behavior.

 

The other positive element that lies within the Superteam – is improved creativity. The Superteam idea cultivates friendships, fun, and good social dynamics. Creativity is CORE to Setpoints ability to be innovative and solve problems. Forcing solutions by relying on previous known methods will work, it’s how Setpoint has survived so long. However, creativity seems to flow better when we are relaxed, when we are happy, and when our minds are free to search for solutions by roaming. There is a time and place for both methods, but in years gone by I dare say the creative approach has been suppressed. The Superteam approach is to take the best of both these methods and balance them. It’s a matter of leadership, it requires an intuitive approach that can’t be learned in books. Like a coach who knows each of his players on an interpersonal level. This is where Superteam excels, optimizing the team members to let each player engage in their strengths to achieve the desired outcome on the project. This change toward balanced creativity has been gradual at Setpoint, but is now more and more common on each project.

They say a chain is only as strong as it’s weakest link. That may be true, but the Superteam approach is to ask, “Wait, why are we using a chain? Let’s use something better.”    That’s what sets us apart.